About Japan

With 125 million inhabitants Japan is the second largest economy and consumer market in the world.

Entering the Japanese market is a challenge for any international company. The Japanese market is considered to be the most demanding in the world.

Success in Japan can be very rewarding. You will have access to a market which is very open to innovative solutions. With a rapidly aging population there is a huge market for health products, financial solutions and leisure products. There is also a solid demand for environmental products and ICT solutions.